1. Information We Collect

We may collect the following types of information:

• Personal Identification Information: Name, date of birth, gender, marital status, PAN, Aadhaar, etc.
• Contact Information: Address, email, phone number, etc.
• Financial Information: Income details, bank account information, credit history, etc.
• Loan Application Details: Loan amount, purpose, employment details, etc.
• Technical Data: IP address, browser type, device information, etc.

2. How We Use Your Information

We use your information for the following purposes:

• To process your loan applications and provide financial services
• To verify your identity and prevent fraud
• To assess your creditworthiness and determine loan eligibility
• To communicate with you about your account and services
• To comply with legal and regulatory requirements
• To improve our products, services, and website
• For internal record keeping and analytics

3. Information Sharing and Disclosure

We may share your information with:

• Banks and Financial Institutions: For loan processing and credit assessment
• Credit Bureaus: For credit reporting and scoring
• Regulatory Authorities: As required by law (RBI, SEBI, etc.)
• Service Providers: Third parties who assist in our operations (IT, legal, etc.)
• Business Transfers: In case of merger, acquisition, or sale

We do not sell your personal information to third parties for marketing purposes.

4. Data Security Measures

We implement robust security measures to protect your information:

• Secure servers with encryption (SSL/TLS)
• Regular security audits and vulnerability testing
• Access controls and authentication protocols
• Employee training on data protection
• Secure document disposal procedures

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your data (subject to legal requirements)
• Opt-out: Unsubscribe from marketing communications
• Grievance Redressal: File complaints regarding data handling

To exercise these rights, please contact our Data Protection Officer at dpo@entrity.co.in.

6. Cookies and Tracking Technologies

Our website uses cookies to:

• Enhance user experience and site functionality
• Analyze website traffic and usage patterns
• Remember your preferences and settings

You can control cookies through your browser settings, but this may affect website functionality.

7. Retention of Information

We retain your personal information:

• For as long as necessary to provide our services
• As required by legal and regulatory obligations (typically 7+ years for financial records)
• For legitimate business purposes

After this period, data is securely deleted or anonymized.

8. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised "Last Updated" date. We encourage you to review this policy regularly.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: privacy@entrity.co.in
• Phone: +91 93997 83527
• Address: Near Old Govt Hospital, Barman Kala Kreli, Narsingpur - 487330

For formal grievances, please write to our Grievance Officer at grievance@entrity.co.in.